Magic Jump Inflatables News
Los Angeles, CA (November 1, 2018) – Magic Jump, one of the world’s leading manufacturers of commercial inflatable attractions, has teamed up with Warner Bros. Consumer Products, making them the only Official Licensee authorized to manufacture and sell “official” licensed inflatables in the U.S. inspired by DC’s iconic Super Heroes in the Justice League.
“Magic Jump is filling the void left by our industry’s former manufacturer of licensed inflatables. However, we’re combining Magic Jump’s high-quality, U.S. made inflatable attractions with a focused mix of the top entertainment properties in pop culture to create a total home run for our customers and the industry,” said Michael Berreth, Vice President of Marketing and Business Development.
“Magic Jump is going to be providing safe licensed inflatables, as opposed to knock-offs which lack many safety features and have poor quality. Party rental companies can now buy superior quality “official” licensed inflatables from us, which comply with ASTM standards. Magic Jump will take an aggressive stance toward companies manufacturing, selling or renting trademark counterfeit goods. Our goal is to promote the safety of the inflatable attraction industry,” said Sam Bagumyan, General Manager.
Per new data from market research firm The NPD Group, one-quarter of all kid’s products feature a licensed property. However, the inflatable attraction industry in the U.S. hasn’t had licenses and any new licensed product since a player in the industry exited licensing a couple years ago. Given the product life expectancy of standard commercial inflatables made in China, Magic Jump anticipates owners of the former manufacturer’s licensed product will be ready to update their inventory to new licensed inflatables, particularly ones made in the U.S. where quality and safety standards are higher.
VP, Marketing & Licensing
Magic Jump, Inc.
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